RICK FAIRLESS’ STROKERS DALLAS LANDS SHOW & GO, EXPANDS AFTERMARKET FINISHING SERVICES
For Immediate Release

DALLAS (November 30, 2004) — Rick Fairless, veteran custom bike builder and owner of the Dallas motorcycle haven, Strokers Dallas and Strokers Ice House, has acquired the long-time Dallas-based chrome plating and powder coating shop Show & Go. The deal is quite an expansion for the Strokers enterprise, which is moving up as an all-in-one motorcycle destination for customizes and joy riders nationwide.

Fairless plans to build on Show & Go’s 23-year old reputation producing showroom style bikes for riders and expand its list of national contracts with motorcycle manufacturers, builders and other companies. With the acquisition, Strokers will be able to expand its range of full-build, technical and finishing services offered at its 35,000-sq.-ft. facility. Strokers sells both production custom brands and builds special “one-off” Rick Fairless bikes for riders.

“This is such a huge deal for Strokers,” said Rick Fairless. “For many years, Show & Go has been one of the go-to shops for chrome plating and powder coating services across the board in the industry. I’ve been a customer for years. I’m really looking forward to setting the roadmap ahead and joining Show & Go with Strokers’ high-end manufacturing and retail operations for riders.”

About Show & Go

Show & Go was founded in 1971 as an east Dallas chrome plating and powder coating business. Through the years, the company has become a national provider of customizing, chroming and restoration services for the motorcycle and automotive industries. Customers have included numerous bike dealers countrywide and builders such as Kim Suter of KC Creations. Show & Go is headquartered in Dallas and has 10 employees.

About Strokers Dallas

Rick Fairless is one of the motorcycle industry’s longtime custom bike builders whose custom rides have won major industry awards and have been featured in popular consumer magazines. He started Rick Fairless’ Strokers Dallas (formerly Easyriders of Dallas) in 1996 as one of the first custom bike dealerships to land in the ‘Big D.’ The dealership, which is joined by a fabrication shop on-site along with a bar/restaurant called Strokers Ice House, has become the area’s largest destination for custom bikes and a quintessential biker hangout for two-wheeled enthusiasts riding throughout Texas. In 2004, Strokers Ice House was voted the best all-around motorcycle hang-out in Texas by readers of Ride Texas Magazine. www.strokersdallas.com.

For more information, contact meghan@strokersdallas.com.