For Immediate Release

DALLAS (November 30, 2004) —Rick Fairless is the latest custom bike builder invited to to sign with the Easyriders Centerfold Tour. Fairless joins a premier group of names already on the tour, including Billy Lane, Kendall Johnson, Kim Suter, Paul Yaffe and Eddie Trotta. The late legend Indian Larry also is being recognized in the show.

Fairless is traveling with the Centerfold builders to all the major motorcycle rallies nationwide and is featuring his custom “Coors Original’ theme bike at the shows.

“I’m really stoked to be part of the Centerfold tour,” said Rick Fairless. “The show has done such a great job drawing a crowd at the rallies and all the bikers seem to be excited. To be touring with such a great group of bike legends is also an honor.”

Fairless’ Coors Original motorcycle is one of his signature designs with loads of custom componentry and thematic elements to make it look like a tall boy can on two wheels. The bike is painted gold with chrome red wheels, a 46 degree raked front end, fork tubes designed as cue sticks, triple trees topped with pool balls and a gas cap that resembles one on a longneck. The graphics are intricate and include bottle caps, pop tops, a pin-up girl, pool sticks and 19 humorous beer phrases.

For more information about the Easyriders Centerfold Tour, visit http://www.easyridersevents.com/index.htm

About Rick Fairless

Rick Fairless is one of the motorcycle industry’s longtime custom bike builders whose custom rides have won major industry awards and have been featured in popular consumer magazines. Fairless also is known for his signature biker pad Strokers, a popular motorcycle bar and custom bike dealership that is one of the country’s top biker places. He started Rick Fairless’ Strokers Dallas (formerly Easyriders of Dallas) in 1996 as one of the first custom bike dealerships to land in the ‘Big D.’ The dealership, which is joined by a fabrication shop on-site along with a bar/restaurant called Strokers Ice House, has become the area’s largest destination for custom bikes and a quintessential biker hangout for enthusiasts. In 2004, Strokers Ice House was voted the best all-around motorcycle hang-out in Texas by readers of Ride Texas Magazine. www.strokersdallas.com.

For more information, contact meghan@strokersdallas.com.