Dallas, TX (February 6, 2007)- Rick Fairless’ Strokers Dallas, the 35,000 square feet motorcycle mecca located in northern Dallas, is in the process of a major expansion. Plans were recently unveiled for the 16,000 square feet property adjacent to Strokers Dallas on Shorecrest Drive that Fairless has purchased. Construction will begin soon to add showroom and service department space, new offices, a larger parts department, a tattoo parlor, and a new outdoor bar area.

According to Fairless, all offices currently located in the dealership will move next door to the new larger space, increasing their current showroom floor by nearly 1,200 square feet. This new additional space will allow Strokers to display more motorcycles, increase their parts section, and expand their apparel selection.

There are also plans to add and open up a second floor in the parts room, which was formerly closed to the public. This will allow Strokers to increase their inventory and showcase their products to customers. “This will give us the opportunity to show our customers what a wide variety of parts and accessories we really carry. Before, people weren’t able to see everything behind the closed doors,” said Fairless. “Now, they’ll be able to see it all.”

The new outdoor bar space will occupy 7,500 square feet on the north end of the property. This new space will allow for even more motorcycle parking and party areas during the packed weekends at Strokers. There are also plans to build a new stage area and increase covered motorcycle parking.

“With the addition of the new outdoor bar, we will now be able to accommodate more private parties and events by renting out that space to large groups or companies” said Fairless. “We’ve had parties and weddings here before, but this will be cool for those people to have their own area aside from the rest of the crowd.” To get more information on having an event at Strokers, call them at 214-357-0707.