Dallas, TX (April 13, 2007)- Rick Fairless will once again take over Thunder Road with his annual Strokers Sturgis set-up during the 2007 Sturgis Motorcycle Rally. Mimicking his dealership/bar & grill combination in Dallas, Strokers Sturgis will have plenty of Fairless’ famous “Bikes, Babes, and Beer” to last through the week.

The permanent fixture located inside the Thunderdome includes a stage with live music, a full bar, the Strokers Sturgis store, lots of picnic tables and chairs, beer tubs, and plenty of custom motorcycles to keep the crowds entertained all week.

Strokers Sturgis has called Thunder Road home for the past two years and it has been a great match for both parties. As the “Custom Capitol of Sturgis,” there is no better place for Rick Fairless to stake his claim than inside the Thunderdome. “We’ve been really happy with the set-up out there at Thunder Road and we’re glad to be back for another year. The bike shows they host always bring in a great crowd and the location is perfect for us.”

This year the Thunderdome will host several bike shows throughout the week. Sunday will kick off the week with the “Feel the Thunder” race bike show. Monday will continue with “The Horse, Backstreet Chopper Sturgis Invasion Bike Show” followed on Tuesday by the “5th Annual Metzeler Sturgis V-Twin Custom Bike Contest.” Wednesday will host the “Sculptures in Steel Bike Show” with the “Rat’s Hole Custom Bike Show” on Thursday. Friday will close out the week with “Trike Wars- the Power of Three Trike Show.” The Thunderdome has free parking and Glencoe campers enjoy free admission to all events. All non-campers will have to pay the $5 entry fee.

Rick Fairless also shares the Thunderdome with other Sturgis Bike Week favorites. Motorcycle photography legend, Michael Lichter, will set-up his Motorcycles-as-Art Exhibit “One World,” and Miss Sturgis will be on hand signing autographs and taking pictures all week. This year will also include appearances from the Seminole Hard Rock Café Celebrity Bike Tour. For more information on Strokers Sturgis, please visit www.strokersdallas.com or www.thunderroadsturgis.com.

About Thunder Road

Owned and managed by SBW Productions, Thunder Road is the custom capitol of Sturgis, featuring all the best bike builders, vendors and motorcycles during Sturgis Bike Week. From production bikes, to one-off builds, to apparel and accessories, Thunder Road has something for everyone. Located three miles east of Sturgis on Highway 34, this destination offers many biker events, themed-promotions, custom bike shows, photo and art exhibits, as well as festivals, all in a relaxed, biker-friendly atmosphere. Thunder Road was launched in 2003. For more information on Thunder Road and the events hosted at the Thunderdome, visit www.thunderroadsturgis.com.