In The Media
DealerNews.com Article, Rick Interview
(original article at http://www.dealernews.com/dealernews/Rick-Fairless-Strokers-Dallas/ArticleStandard/Article/detail/701872)
Rick Fairless, owner of Strokers Dallas, Top 100 dealer and Dealernews columnist, reflects on 2010.
Dealernews: What is your gameplan for taking on 2011? What specific changes are you making?
Fairless: Our game plan for 2010 is to continue in the direction we are going, but expanding and branching out to sell more and have a broader appeal. I plan to add more products and services aimed at a general audience, not specifically bikers. Bikers are people, so what do people need and want? I can sell things that aren’t specifically biker related and make more money that way (like I do with Converse). We aren’t making any specific changes, but we plan to run more efficiently and run a leaner operation. We will watch what we are doing more carefully and make sure it is the best and most efficient way to get the job done.
Rick Fairless Interview, Motorcycle-USA
Original article by Bryan Harley, posted at http://www.motorcycle-usa.com/301/8484/Motorcycle-Article/Rick-Fairless-of-Strokers-Mas-Roadhouse-.aspx
Posted: November 18, 2010
How many people do you know have the gumption to walk away from the security of a good paycheck as the number one sales rep for a big conglomerate to pursue a lifelong dream? But that’s exactly what Rick Fairless did
(Bike builder Rick Fairless has a personality as colorful as his custom creations. Fairless walked away from the security of a high-paying position with Glidden to open up his own bike shop, Strokers Dallas, which has grown into one of the most popular biker hangouts in the country. Thanks to his new show on truTV, Fairless is gaining new fans all the time.
when he told the paint company Glidden goodbye and set out to open his own bike shop against the wishes of his family who believed he should open his own paint store. But motorcycling has been in Fairless’ blood since he was a boy, starting back in the days when he and his brother Randy terrorized the neighborhoods of Irving, Texas around Rock Island on bikes like the Honda 100. )
Bikernet interviews Rick
Jeffrey Najar of Bikernet interviews Rick at Bikernet Studios. They talk about building bike, girls, the motorcycle industry and Ma’s Roadhouse.
Listen to the interview.
http://bikernetstudio.com/2010/09/28/podcast-interview-with-rick-fairless-of-strokers/
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