Dallas, TX (April 13, 2007)- Rick Fairless will once again take over Thunder Road with his annual Strokers Sturgis set-up during the 2007 Sturgis Motorcycle Rally. Mimicking his dealership/bar & grill combination in Dallas, Strokers Sturgis will have plenty of Fairless’ famous “Bikes, Babes, and Beer” to last through the week.

The permanent fixture located inside the Thunderdome includes a stage with live music, a full bar, the Strokers Sturgis store, lots of picnic tables and chairs, beer tubs, and plenty of custom motorcycles to keep the crowds entertained all week. Read the rest of this entry »

Dallas, TX (February 6, 2007)- Rick Fairless’ Strokers Dallas, the 35,000 square feet motorcycle mecca located in northern Dallas, is in the process of a major expansion. Plans were recently unveiled for the 16,000 square feet property adjacent to Strokers Dallas on Shorecrest Drive that Fairless has purchased. Construction will begin soon to add showroom and service department space, new offices, a larger parts department, a tattoo parlor, and a new outdoor bar area.

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DALLAS (July 27, 2006) – With another year of business under its belt, Rick Fairless’ Strokers Dallas is ready to celebrate again. This October will mark the eleventh year in the motorcycle business for legendary custom builder Rick Fairless, and he is not planning to let the year go by without a party. To help celebrate their success, Strokers Dallas and Strokers Ice House will host their annual weekend long Anniversary Party on October 6-8 for all their family, friends, and customers.

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RICK FAIRLESS’ STROKERS STURGIS TO OPEN AT THUNDER ROAD COMPLEX FOR 2005 STURGIS BIKE WEEK
DALLAS (July 1 8 ,2005)–When Texas motorcyce Rick Fairless makes his 20th consecutive trip to the worlds largest biker rally in Sturgis next month, he’ll haul more that a trailer load of his custom machines – this year he’ll take a slice of the Lone Star State to the Black Hills of South Dakota when he teams with SBW Productions to launch Strokers Strugis during the internationally renowned gathering of the motorcycle tribes. Read the rest of this entry »

RICK FAIRLESS HITS THE BIG TIME WITH DISCOVERY CHANNEL ‘BIKER BUILD OFF’
For Immediate Release

DALLAS (March 1, 2005) — Rick Fairless, veteran custom bike builder and owner of the popular motorcycle pad Strokers Dallas, is getting ready to rule the road with a series of upcoming television shows and celebrity biker junkets. Read the rest of this entry »

RICK FAIRLESS’ STROKERS DALLAS LANDS SHOW & GO, EXPANDS AFTERMARKET FINISHING SERVICES
For Immediate Release

DALLAS (November 30, 2004) — Rick Fairless, veteran custom bike builder and owner of the Dallas motorcycle haven, Strokers Dallas and Strokers Ice House, has acquired the long-time Dallas-based chrome plating and powder coating shop Show & Go. Read the rest of this entry »

RICK FAIRLESS JOINS THE EASYRIDERS CENTERFOLD TOUR
For Immediate Release

DALLAS (November 30, 2004) —Rick Fairless is the latest custom bike builder invited to to sign with the Easyriders Centerfold Tour. Fairless joins a premier group of names already on the tour, including Billy Lane, Kendall Johnson, Kim Suter, Paul Yaffe and Eddie Trotta. The late legend Indian Larry also is being recognized in the show.

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SPEED CHANNEL TAKES ON MOTORCYCLE DESIGNER & DEALER RICK FAIRLESS’ STROKERS DALLAS FOR NEW REALITY BIKER SHOW
For Immediate Release

DALLAS (Nov. 30, 2004) — For all you tried and true bikers or wanna-bes, get ready for the ride of your life! Veteran custom bike builder Rick Fairless and his popular Dallas biker bar and dealership Strokers will be the main attraction for a new entertainment reality mini-series by SPEED Channel that will cruise to the airwaves this February.

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